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    B2B Insight — Business Growth Blog
    • My New Hire Keeps Working Extra Hours
      Operations & Automation

      My New Hire Keeps Working Extra Hours

      ByJames Thornton 19.05.202619.05.2026

      The New Hire Working Extra Hours: Three Critical Workplace Dilemmas and How to Solve Them In my two decades of advising Fortune 500 sales organizations, I’ve seen a recurring pattern: the “too-eager” new hire who logs 60-hour weeks, the high-performer who undermines team culture, and the manager who mistakes activity for output. These aren’t just…

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    • The Medicare Industry Has a Technology Problem and Startups See Opportunity
      Sales Strategy

      The Medicare Industry Has a Technology Problem and Startups See Opportunity

      ByJames Thornton 19.05.202619.05.2026

      Medicare’s Tech Gap: Why 65 Million Seniors Are Still Using Paper Enrollment, and How Startups Are Cashing In The Digital Lag in an $830 Billion Market When you consider that Medicare represents roughly $830 billion in annual spending and covers 65 million Americans, you would expect its administrative infrastructure to rival that of the most…

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    • Why Athletic Brewing Focused on People, Not Just Product
      Case Studies

      Why Athletic Brewing Focused on People, Not Just Product

      ByJames Thornton 19.05.202619.05.2026

      Why Athletic Brewing’s Growth Playbook Prioritizes People Over Product: A B2B Case Study in Brand Presence In an era where B2B sales and marketing leaders obsess over product-market fit, feature differentiation, and go-to-market velocity, a counterintuitive lesson emerges from an unlikely source: a non-alcoholic beer company. Athletic Brewing Company, the fast-growing craft brewer that has…

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    • A Massive Samsung Strike Is Looming. It Could Short-Circuit the Entire AI Revolution
      CRM & Sales Tools

      A Massive Samsung Strike Is Looming. It Could Short-Circuit the Entire AI Revolution

      ByJames Thornton 19.05.202619.05.2026

      Samsung Strike Threatens to Disrupt the AI Supply Chain: What B2B Leaders Must Know The global semiconductor supply chain, already stretched to its limits by surging artificial intelligence demand, now faces a potential crisis at one of its most critical nodes. Samsung Electronics, the world’s largest memory chip manufacturer, is confronting the very real possibility…

      Read More A Massive Samsung Strike Is Looming. It Could Short-Circuit the Entire AI RevolutionContinue

    • If You’re Sedentary, Science Says 1 Short Walk a Day Lowers Blood Pressure, Improves Fitness, and Helps You Lose Weight
      Revenue Operations

      If You’re Sedentary, Science Says 1 Short Walk a Day Lowers Blood Pressure, Improves Fitness, and Helps You Lose Weight

      ByJames Thornton 19.05.202619.05.2026

      If You’re Sedentary, Science Says 1 Short Walk a Day Lowers Blood Pressure, Improves Fitness, and Helps You Lose Weight For years, the B2B sales and marketing playbook has centered on high-stakes calls, endless Zoom meetings, and a relentless grind that often leaves professionals glued to their desks for 10–12 hours a day. The result?…

      Read More If You’re Sedentary, Science Says 1 Short Walk a Day Lowers Blood Pressure, Improves Fitness, and Helps You Lose WeightContinue

    • Sara Blakely Failed the LSAT Twice—Then Built a $1.2 Billion Brand. Here Are Her 5 Game-changing Mindset Rules
      Revenue Operations

      Sara Blakely Failed the LSAT Twice—Then Built a $1.2 Billion Brand. Here Are Her 5 Game-changing Mindset Rules

      ByJames Thornton 19.05.202619.05.2026

      From LSAT Rejection to $1.2 Billion Empire: Sara Blakely’s 5 Unshakeable Mindset Rules for B2B Leaders It’s a story that defies every conventional success metric. Before she became the youngest self-made female billionaire in America, Sara Blakely failed the LSAT—twice. She spent her days selling fax machines door-to-door, a role that taught her more about…

      Read More Sara Blakely Failed the LSAT Twice—Then Built a $1.2 Billion Brand. Here Are Her 5 Game-changing Mindset RulesContinue

    • Finance & Funding

      Inside Lucy Guo’s Workplace Strategy for Building Retention

      ByJames Thornton 19.05.2026

      Inside Lucy Guo’s Workplace Strategy for Building Retention: The Emotional Retention Framework That Transformed Passes In an era where B2B sales and marketing leaders constantly battle churn—both customer and employee—one founder has cracked a code that most mid-market companies overlook. Lucy Guo, co-founder of the creator monetization platform Passes, didn’t rewrite the playbook on retention….

      Read More Inside Lucy Guo’s Workplace Strategy for Building RetentionContinue

    • Finance & Funding

      AI Slop Is Making Everyone Skeptical. Here Are 3 Ways CEOs Can Build Trust in AI

      ByJames Thornton 19.05.2026

      AI Slop Is Eroding Enterprise Trust: How CEOs Can Rebuild Credibility in 2025 By [Your Name], Lead Editor, B2B Insight The corporate world has a trust problem with artificial intelligence—and it isn’t coming from Luddites or laggards. It’s coming from your own sales teams, your engineering leads, and your procurement officers who have been burned…

      Read More AI Slop Is Making Everyone Skeptical. Here Are 3 Ways CEOs Can Build Trust in AIContinue

    • B2B Marketing

      Wendy’s Store Closures 2026: Fast-Food Chain Update on Long List of Locations Shuttered in Turnaround Plan

      ByJames Thornton 19.05.2026

      Wendy’s 2026 Store Closures: What the 174-Unit Shrinkage Means for the Brand’s Global Turnaround If you’re tracking the pulse of quick-service restaurant (QSR) real estate, Wendy’s latest first-quarter earnings call should have caught your attention. The fast-food chain reported a net loss of 174 U.S. restaurants since late 2025—a significant contraction in its domestic footprint….

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    • Data & Analytics

      Gartner Says PR Budgets Will Double by 2027. AI Search Is Why

      ByJames Thornton 19.05.2026

      PR Budgets Are Set to Double by 2027: The AI Search Revolution That Demands It If your B2B marketing strategy still treats public relations as a secondary line item, you are about to be left behind. According to a recent Gartner forecast, PR budgets will double by 2027. The primary driver? The seismic shift in…

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