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    B2B Insight — Business Growth Blog
    • The Perennial Labor Stat That Proves Millennials and Gen-Z Are Wrong About College
      Sales Strategy

      The Perennial Labor Stat That Proves Millennials and Gen-Z Are Wrong About College

      ByJames Thornton 19.05.202619.05.2026

      Beyond the Headlines: Why the Data Contradicts Millennial and Gen-Z Skepticism About College The Persistent Myth That College “Doesn’t Pay Off” If you have spent any time in B2B sales or leadership conversations over the past decade, you have heard the refrain: “College is a scam.” Social media feeds—especially on TikTok, Instagram, and LinkedIn—are flooded…

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    • Science Says People Who Lose Weight on GLP-1 Drugs Face More Stigma Than People Who Stay Overweight. That’s Just Weird
      B2B Marketing

      Science Says People Who Lose Weight on GLP-1 Drugs Face More Stigma Than People Who Stay Overweight. That’s Just Weird

      ByJames Thornton 19.05.202619.05.2026

      The Weight Stigma Paradox: Why GLP-1 Weight Loss Success Invites More Judgment Than Staying Overweight H1: Science Says GLP-1 Weight Loss Patients Face More Stigma Than Those Who Remain Overweight — Here’s the B2B Reality For years, sales and marketing leaders have been trained to decode market signals, anticipate buyer behavior, and measure outcomes with…

      Read More Science Says People Who Lose Weight on GLP-1 Drugs Face More Stigma Than People Who Stay Overweight. That’s Just WeirdContinue

    • Edmund ‘Ned’ Phelps, Who Won the 2006 Nobel Prize in Economics, Has Died at 92
      B2B Marketing

      Edmund ‘Ned’ Phelps, Who Won the 2006 Nobel Prize in Economics, Has Died at 92

      ByJames Thornton 19.05.202619.05.2026

      Edmund “Ned” Phelps: The Nobel Laureate Who Reshaped Macroeconomics and Championed Innovation, Dies at 92 H1: Edmund “Ned” Phelps Dies at 92 – Nobel Prize Winner and Architect of Modern Macroeconomic Theory Meta Description: Edmund S. Phelps, the 2006 Nobel Prize in Economics winner who shattered Keynesian orthodoxy with the microfoundations revolution, has passed away…

      Read More Edmund ‘Ned’ Phelps, Who Won the 2006 Nobel Prize in Economics, Has Died at 92Continue

    • How to Turn AI From Threat to Teammate — 3 Proven Ways to Align Your Vision with What Employees Actually Need
      Data & Analytics

      How to Turn AI From Threat to Teammate — 3 Proven Ways to Align Your Vision with What Employees Actually Need

      ByJames Thornton 19.05.202619.05.2026

      How to Turn AI From Threat to Teammate — 3 Proven Ways to Align Your Vision with What Employees Actually Need If your company has rolled out an AI initiative that fell flat, you are not alone. The gap between the boardroom’s excitement about artificial intelligence and the front line’s willingness to adopt it is…

      Read More How to Turn AI From Threat to Teammate — 3 Proven Ways to Align Your Vision with What Employees Actually NeedContinue

    • 43 Small Business Grants Women Founders Can Apply for Right Now
      Revenue Operations

      43 Small Business Grants Women Founders Can Apply for Right Now

      ByJames Thornton 19.05.202619.05.2026

      43 Small Business Grants for Women Founders: A Data-Driven Funding Strategy for 2024 As a lead editor at B2B Insight, I’ve spent over a decade advising Fortune 500 clients on capital allocation and market entry. But here’s the truth I’ve seen firsthand: the most overlooked lever for mid-market growth isn’t venture capital—it’s grants. For women…

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    • A Trip to the Grand Canyon Completely Changed How I Think About Leadership
      B2B Marketing

      A Trip to the Grand Canyon Completely Changed How I Think About Leadership

      ByJames Thornton 19.05.202619.05.2026

      How a Journey to the Grand Canyon Rewired My Leadership Framework for B2B Sales and Marketing Introduction: The Unlikely Source of a Strategic Breakthrough Every senior leader I’ve coached—from CROs at high-growth SaaS platforms to VP-level clients in industrial manufacturing—has hit a point where their playbook no longer works. They’ve scaled the org chart, mastered…

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    • The Hidden Cost of a Sleepless Night
      CRM & Sales Tools

      The Hidden Cost of a Sleepless Night

      ByJames Thornton 19.05.202619.05.2026

      The Hidden Cost of a Sleepless Night: Why Your Brain Needs 72 Hours to Recover Executive Summary In the fast-paced world of B2B sales and marketing, a sleepless night is often worn as a badge of honor—a sign of dedication, hustle, and relentless pursuit of quotas. But a groundbreaking new study reveals a startling truth:…

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    • I Moved Abroad as a Founder. Here’s What Actually Matters When Choosing a Destination
      Case Studies

      I Moved Abroad as a Founder. Here’s What Actually Matters When Choosing a Destination

      ByJames Thornton 19.05.202619.05.2026

      B2B Founder’s Guide to Relocating: The Metrics That Matter for Remote Operations and Revenue Continuity Introduction: Why Your “Instagram Destination” Won’t Keep Your Revenue Cycle Alive As a founder, you’ve likely scrolled through glossy photos of digital nomads working from a Bali beach or a Lisbon café. But when you’re responsible for quarterly revenue targets,…

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    • Why Most Companies Get Succession Planning Completely Wrong
      Data & Analytics

      Why Most Companies Get Succession Planning Completely Wrong

      ByJames Thornton 18.05.202618.05.2026

      Why Most Companies Get Succession Planning Completely Wrong: The $1.4 Trillion Leadership Gap You’ve seen the headlines: a CEO resigns abruptly, a VP of Sales burns out, a CTO jumps ship to a competitor. The board scrambles, the search firm is called in, and three months later, you’re scrambling to backfill with an external candidate…

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    • This VC Firm’s Video Took a Swipe at Marc Andreessen. His Reaction Helped It Go Viral
      Case Studies

      This VC Firm’s Video Took a Swipe at Marc Andreessen. His Reaction Helped It Go Viral

      ByJames Thornton 17.05.202617.05.2026

      B2B Insight: Why General Catalyst’s Calculated “Rage Bait” Strategy Against Marc Andreessen Worked So Well Published on B2B Insight (b2bnews.net) – For data-driven sales and marketing leaders at mid-market companies In the hypercompetitive world of venture capital, brand differentiation is not optional—it’s survival. On April 2, 2025, General Catalyst (GC) released a 45-second video that…

      Read More This VC Firm’s Video Took a Swipe at Marc Andreessen. His Reaction Helped It Go ViralContinue

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