How to use intent data in B2B marketing for better lead targeting
How to Use Intent Data in B2B Marketing for Better Lead Targeting Key Takeaways Intent data improves lead-to-opportunity conversion rates by 2–3x when integrated into MEDDIC qualification frameworks First-party intent signals (website behavior, content engagement) deliver 40% higher accuracy than third-party sources for mid-market accounts Combining intent data with SPIN selling methodology increases close rates…