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B2B Insight — Business Growth Blog

    B2B Insight — Business Growth Blog
    • Tech Mass Layoffs: This CEO Says Blame HR and Entitled Employees—I Kinda Agree
      Revenue Operations

      Tech Mass Layoffs: This CEO Says Blame HR and Entitled Employees—I Kinda Agree

      ByJames Thornton 23.05.202623.05.2026

      Why Your B2B Company’s Layoff Crisis Is an HR and Culture Problem—And Why This CEO Is Right H1: Tech Mass Layoffs: Why Blaming HR and Entitled Employees Strikes at the Real Problem If you’ve spent any time in B2B sales or marketing leadership over the past 18 months, you’ve lived through the Great Reshuffling: mass…

      Read More Tech Mass Layoffs: This CEO Says Blame HR and Entitled Employees—I Kinda AgreeContinue

    • Jake Paul’s Personal Care Brand W Had a Big Problem. Here’s How the Company Fixed It
      Finance & Funding

      Jake Paul’s Personal Care Brand W Had a Big Problem. Here’s How the Company Fixed It

      ByJames Thornton 23.05.202623.05.2026

      Inside W’s Turnaround: How Jake Paul’s Personal Care Brand Solved Its Formula Crisis and Rebuilt Trust When a celebrity-backed CPG brand launches with a viral bang, the last thing founders expect is a chorus of complaints about the very product they’re selling. Yet that’s exactly what happened to W, the personal care line co-founded by…

      Read More Jake Paul’s Personal Care Brand W Had a Big Problem. Here’s How the Company Fixed ItContinue

    • Google’s Top Career-Related Search Says Something Surprising About the State of Work in America
      Operations & Automation

      Google’s Top Career-Related Search Says Something Surprising About the State of Work in America

      ByJames Thornton 23.05.202623.05.2026

      “Is It Time to Quit My Job?” — What Google’s Top Career Search Reveals About the Crisis in American Work In the past decade, the most common career-related query on Google was something like “highest paying jobs” or “best careers for the future.” Today, the algorithm tells a different story. According to recent search data,…

      Read More Google’s Top Career-Related Search Says Something Surprising About the State of Work in AmericaContinue

    • Your HR Person Isn’t Slowing You Down. They’re Telling You the Truth Nobody Else Will
      Revenue Operations

      Your HR Person Isn’t Slowing You Down. They’re Telling You the Truth Nobody Else Will

      ByJames Thornton 23.05.202623.05.2026

      Your HR Person Isn’t Slowing You Down. They’re Telling You the Truth Nobody Else Will If you’re a B2B sales or marketing leader at a mid-market company, you’ve probably rolled your eyes at least once when HR flagged a “culture fit” issue or delayed a hire by three weeks. It’s tempting to view the people…

      Read More Your HR Person Isn’t Slowing You Down. They’re Telling You the Truth Nobody Else WillContinue

    • Don’t Upload Sensitive Documents Without Asking These 5 Crucial Questions First
      Sales Strategy

      Don’t Upload Sensitive Documents Without Asking These 5 Crucial Questions First

      ByJames Thornton 23.05.202623.05.2026

      Don’t Upload Sensitive Documents Without Asking These 5 Crucial Questions First How many times this quarter has your procurement team or legal department been asked to upload a tax return, a pay stub, or a signed contract with customer data? If you’re like most B2B organizations, the answer is dozens. And each time, you’re assuming…

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    • Sam Altman Beat Elon Musk—Here’s Why He’s Still in Trouble
      Finance & Funding

      Sam Altman Beat Elon Musk—Here’s Why He’s Still in Trouble

      ByJames Thornton 23.05.202623.05.2026

      Sam Altman Beat Elon Musk in Court—But His Real Challenge Is Just Beginning In the high-stakes arena of artificial intelligence leadership, few battles have captured the business world’s attention quite like the legal showdown between Sam Altman, CEO of OpenAI, and Elon Musk, the billionaire founder of Tesla, xAI, and SpaceX. The courtroom victory may…

      Read More Sam Altman Beat Elon Musk—Here’s Why He’s Still in TroubleContinue

    • Nvidia Just Crushed Earnings Again—and 1 Revenue Segment Proves the AI Boom Is Only Getting Started
      B2B Marketing

      Nvidia Just Crushed Earnings Again—and 1 Revenue Segment Proves the AI Boom Is Only Getting Started

      ByJames Thornton 23.05.202623.05.2026

      Nvidia Just Delivered Its 12th Consecutive Record Quarter—Here’s Why One Revenue Stream Signals the AI Revolution Hasn’t Peaked If you’ve been tracking the artificial intelligence (AI) infrastructure build-out over the past 18 months, you’ve seen the numbers: Nvidia posts blockbuster earnings, the stock jumps, and analysts scramble to update their models. But the narrative has…

      Read More Nvidia Just Crushed Earnings Again—and 1 Revenue Segment Proves the AI Boom Is Only Getting StartedContinue

    • The Unstoppable (but Rare) Team Behavior That Delivers Fast Results
      B2B Marketing

      The Unstoppable (but Rare) Team Behavior That Delivers Fast Results

      ByJames Thornton 23.05.202623.05.2026

      The Unstoppable (but Rare) Team Behavior That Delivers Fast Results Why Most Corporate “Speed” Initiatives Fail—And the One Culture Metric That Actually Moves the Needle In my two decades advising Fortune 500 sales organizations, I’ve watched countless transformation programs crash against the same wall: leadership demands speed, teams promise agility, and six months later, nothing…

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    • Your Brain Is Wired to See Threats Instead of Opportunities. Here’s Why — and How to Train It to Do the Opposite.
      CRM & Sales Tools

      Your Brain Is Wired to See Threats Instead of Opportunities. Here’s Why — and How to Train It to Do the Opposite.

      ByJames Thornton 23.05.202623.05.2026

      Rewire Your B2B Sales Team’s Brain: How to Overcome the Threat Bias That’s Killing Your Deal Velocity B2B Insight — March 2025 Every quarter, I sit with sales leaders who insist their pipeline is “leaking.” They blame poor lead quality, weak product-market fit, or aggressive competitors. But after two decades of working with Fortune 500…

      Read More Your Brain Is Wired to See Threats Instead of Opportunities. Here’s Why — and How to Train It to Do the Opposite.Continue

    • Want a Better Brain? Neuroscience Says Start Walking
      Sales Strategy

      Want a Better Brain? Neuroscience Says Start Walking

      ByJames Thornton 23.05.202623.05.2026

      Want a Better Brain? Neuroscience Says Start Walking If you’re a B2B leader logging 10-hour days in a sales war room or churning through quarterly forecasts, your brain is arguably your most important asset. But here’s a counterintuitive truth from neuroscience: the most effective tool for sharpening mental clarity, boosting creativity, and reducing decision fatigue…

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