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B2B Insight — Business Growth Blog

    B2B Insight — Business Growth Blog
    • Want to Raise an Entrepreneur? Give Your Kids These 3 Opportunities Early.
      Sales Strategy

      Want to Raise an Entrepreneur? Give Your Kids These 3 Opportunities Early.

      ByJames Thornton 23.05.202623.05.2026

      Raising the Next Generation of B2B Founders: Three Critical Opportunities to Build Entrepreneurial DNA Early As a senior consultant who has spent two decades advising Fortune 500 leadership teams on go-to-market strategy, I’ve observed a consistent pattern: the most successful B2B founders share a set of non-negotiable traits—resilience under uncertainty, the ability to sell an…

      Read More Want to Raise an Entrepreneur? Give Your Kids These 3 Opportunities Early.Continue

    • The CEO of the Most Valuable Company in the World Says He ‘Absolutely’ Wouldn’t Start It Again. Here’s Why.
      Operations & Automation

      The CEO of the Most Valuable Company in the World Says He ‘Absolutely’ Wouldn’t Start It Again. Here’s Why.

      ByJames Thornton 23.05.202623.05.2026

      Why the CEO of the World’s Most Valuable Company Says He “Absolutely” Wouldn’t Relive the Startup Journey If you’re scaling a B2B company today, you’ve likely internalized the standard narrative: Founders endure grueling early years, but the payoff—market dominance, wealth, influence—makes it all worthwhile. That narrative just took a significant hit. In a candid interview…

      Read More The CEO of the Most Valuable Company in the World Says He ‘Absolutely’ Wouldn’t Start It Again. Here’s Why.Continue

    • Zero to $62 Million in 2 Years: The Real Story Behind This Controversial AI Startup
      Revenue Operations

      Zero to $62 Million in 2 Years: The Real Story Behind This Controversial AI Startup

      ByJames Thornton 23.05.202623.05.2026

      From Zero to $62 Million in Two Years: How Sanas Tackled Accent Bias and Disrupted the B2B Communication Market In the crowded landscape of AI startups, few stories rival the sheer velocity of Sanas. Founded in 2020 by Stanford graduates Shawn Zhang and his co-founders, the company has rocketed from a dorm-room idea to a…

      Read More Zero to $62 Million in 2 Years: The Real Story Behind This Controversial AI StartupContinue

    • A New Brain Study Just Blew Up One of Aging’s Most Popular Myths
      Revenue Operations

      A New Brain Study Just Blew Up One of Aging’s Most Popular Myths

      ByJames Thornton 23.05.202623.05.2026

      The Neuroscience Revolution: Why the “Old Brain” Myth Is Crumbling—And What B2B Leaders Must Know H1: A New Brain Study Just Blew Up One of Aging’s Most Popular Myths For decades, the business world has operated under a silent, unspoken assumption: that aging inevitably leads to cognitive decline, and that older employees—or even aging sales…

      Read More A New Brain Study Just Blew Up One of Aging’s Most Popular MythsContinue

    • The Creators of ‘South Park’ Spent $50 Million to Rescue a Failing Restaurant—Here’s Why
      B2B Marketing

      The Creators of ‘South Park’ Spent $50 Million to Rescue a Failing Restaurant—Here’s Why

      ByJames Thornton 23.05.202623.05.2026

      From $50 Million to a Viral Revival: What B2B Marketers Can Learn from Parker and Stone’s Restaurant Rescue H1: The Creators of ‘South Park’ Spent $50 Million to Rescue a Failing Restaurant—Here’s Why In 2021, Matt Stone and Trey Parker, the co-creators of South Park, made a move that shocked both the culinary and business…

      Read More The Creators of ‘South Park’ Spent $50 Million to Rescue a Failing Restaurant—Here’s WhyContinue

    • They Won a Prestigious Writing Prize. Then These Key Giveaways Sparked Allegations of AI
      Case Studies

      They Won a Prestigious Writing Prize. Then These Key Giveaways Sparked Allegations of AI

      ByJames Thornton 23.05.202623.05.2026

      AI in the B2B Content Machine: What the Commonwealth Short Story Prize Scandal Teaches Sales and Marketing Leaders By the Editorial Team, B2B Insight When three out of five winners of the 2024 Commonwealth Short Story Prize were accused of using generative AI to produce their entries, the literary world erupted. But for B2B sales…

      Read More They Won a Prestigious Writing Prize. Then These Key Giveaways Sparked Allegations of AIContinue

    • The $300 Million Deal: James Murdoch Buys Half of Vox Media—Here’s What Comes Next
      Operations & Automation

      The $300 Million Deal: James Murdoch Buys Half of Vox Media—Here’s What Comes Next

      ByJames Thornton 23.05.202623.05.2026

      The $300 Million Deal: James Murdoch Buys Half of Vox Media—Here’s What Comes Next In a seismic shift for the media landscape, James Murdoch—son of media mogul Rupert Murdoch—has acquired a 50% stake in Vox Media for approximately $300 million. The deal, which closed quietly last quarter, places Murdoch’s investment vehicle in a commanding position…

      Read More The $300 Million Deal: James Murdoch Buys Half of Vox Media—Here’s What Comes NextContinue

    • Sam Altman Says OpenAI Will Exchange This Critical AI Asset for Startup Equity
      Finance & Funding

      Sam Altman Says OpenAI Will Exchange This Critical AI Asset for Startup Equity

      ByJames Thornton 23.05.202623.05.2026

      OpenAI to Trade Critical AI Computing Resources for Startup Equity: What B2B Leaders Need to Know In a move that signals a fundamental shift in how AI infrastructure is monetized, OpenAI CEO Sam Altman has announced that the company will begin exchanging one of its most valuable assets—dedicated AI compute capacity—for equity stakes in early-stage…

      Read More Sam Altman Says OpenAI Will Exchange This Critical AI Asset for Startup EquityContinue

    • AI Gets Blamed for College Graduate Unemployment. The Real Cause Is More Boring—and More Fixable
      Revenue Operations

      AI Gets Blamed for College Graduate Unemployment. The Real Cause Is More Boring—and More Fixable

      ByJames Thornton 23.05.202623.05.2026

      AI Isn’t the Culprit in Graduate Unemployment: The Real (Fixable) Problem B2B Leaders Must Address The headlines are everywhere: “AI is stealing jobs,” “Robots replace college grads,” “Automation erodes entry-level opportunities.” It’s a convenient narrative—technological disruption as the villain for rising unemployment among recent graduates. But when you strip away the hype and drill into…

      Read More AI Gets Blamed for College Graduate Unemployment. The Real Cause Is More Boring—and More FixableContinue

    • The Ordinary’s Latest Marketing Stunt? A Free Bus for Brooklynites
      Data & Analytics

      The Ordinary’s Latest Marketing Stunt? A Free Bus for Brooklynites

      ByJames Thornton 23.05.202623.05.2026

      The Ordinary’s Disruptive Playbook: Why a Free Brooklyn Bus Is More Than a Marketing Stunt In a market saturated with hyper-premium, high-margin skincare, The Ordinary has carved a reputation for doing the exact opposite—and making it work. Last year, the brand sold cheap eggs. Now, it’s targeting one of New York City’s most persistent pain…

      Read More The Ordinary’s Latest Marketing Stunt? A Free Bus for BrooklynitesContinue

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