How One Founder Is Fixing the Broken World of Live Event Bookings: The Software That’s Reshaping B2B Event Management The live event industry is a $1 trillion global market, but behind every sold-out show, conference, or festival, there’s a broken booking process. Fragmented workflows, manual vendor negotiations, and opaque pricing have long plagued event organizers,…
Stop Trying to Predict 2026: Three Data-Backed Strategies for B2B Leaders to Build Resilience As a B2B sales and marketing leader, you’ve likely spent the last quarter building forecasts, setting quotas, and mapping out the year ahead. But here’s the hard truth: in 2026, predicting the future with any degree of accuracy is virtually impossible….
How to Prepare a B2B Financial Forecast for a SaaS Startup Seeking Venture Capital Funding Key Takeaways Venture capital firms expect a 5-year forecast built on unit economics, not top-down wishful thinking; SaaS startups that present bottom-up models with CAC payback <12 months secure 2.3x more follow-on meetings (PitchBook, 2024). The right B2B financial forecast…