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Better Driver Coaching With the Use of Fleet Technology


It’s a common theme in horror movies and it’s something that makes just about everyone’s skin crawl. Of course, I’m not talking about ghosts or the undead but instead the fear of being watched. 

As indoor security cameras, virtual assistants, and other smart home devices grow in popularity, consumers still harbor a small seed of fear and mistrust towards surveillance—and with good reason. Most of us remember the NSA scandal back in 2013 when Edward Snowden revealed to the public that we were all being spied on by the U.S. government through the use of technology in our homes. 

While being monitored in your home is an exceptionally large breach of privacy, many of us have a similar feeling towards being “watched” at work. Even the smallest forms of surveillance like URL tracking or screen monitoring on our work computers can make us feel controlled and less free than we ought to be. So how do we expect our drivers to respond differently when we tell them that we’re going to equip their vehicles with a whole host of tracking equipment like dashcams, GPS, ELDs and more? 

One important detail to note, however, is that we don’t truly fear being watched or tracked in and of itself. Rather, we fear criticism, judgment, and subsequent punishment from whoever may be watching on the other side. As we mentioned in an earlier article, you can implement this technology in many ways that your drivers won’t necessarily hate. And generally, this has more to do with your behavior as a manager than it does with technology.

Fleet technology combined with good management practices is especially useful for training drivers, encouraging safe driving habits, and reinforcing positive behavior. Let’s take a look at how tech like live dashcams and GPS systems can help you with driver coaching. 

Live Dashcams and GPS Systems Facilitate Driver Coaching by Allowing Managers to:

1.  Identify Dangerous Habits Before They Develop

Oftentimes, it’s difficult to tell how a driver behaves when alone on the road and whether or not they have dangerous habits that could one day cause an accident. Eating snacks, talking on the phone and texting while driving can all cause distractions, resulting in delayed reaction times and an increased chance of being involved in a wreck. 

With live dashcams, you not only get to see outside the vehicle but also inside the cab where the driver sits. Identifying these habits and stopping them before they form can actually make a life-or-death difference. In the long run, you’ll also be able to reduce worker injuries and vehicle repair costs by ensuring that drivers are always focused on the road ahead. 

2. Use Full-Length Recordings as Personalized Training Materials

Once a driver has passed through company training and no longer requires a ride-along, it’s important to keep up with them and ensure that they don’t forget or neglect what they’ve learned. With so many drivers on the road at the same time, this can seem like an impossible task. Live Dashcams and GPS systems allow you to be in multiple places at once and monitor your driver’s behavior without physically sitting in the passenger seat. 

The greatest advantage of putting dashcams in your fleet vehicles is the ability to record and replay footage. Instead of using generic safety videos and training materials, you can use a driver’s own footage to provide them with tips and advice on how to perform their job better. Perhaps recordings from vehicle cameras show a driver disregarding a stop sign, speeding, or drifting out of their lane. Showing this to a driver can help them realize flaws in their driving that they might have missed. 

3. Recognize and Reward Positive Driving Behavior

The key difference between constructive criticism and regular criticism, in general, is the willingness to provide positive feedback. Great managers know that purely negative feedback discourages, frustrates, and even offends employees when not balanced with positive comments as well. When observing driver behavior live or in a teaching setting, be sure to point out a job well done. For example, occasionally make remarks when a driver participates in good behavior like slowing down to let a passenger vehicle merge onto the highway or always checking mirrors and cameras before changing lanes. 

Recognizing and rewarding positive driving behavior not only helps drivers do their job better but also improves their relationship with fleet tracking technology. In place of experiencing anger or frustration towards these devices, drivers can do their job knowing that their performance will be judged fairly. 

Furthermore, technology like Dashcams and GPS systems give fleet managers peace of mind and confidence when handing the keys to a new driver. The ability to check in on drivers at any time also allows driver coaching and training opportunities to continue long after job orientation. 

To learn more about how Safety Track’s line of Live Dashcams and GPS systems can help you coach drivers and maintain a safer and more efficient fleet, please visit our page

Written by Corey Singleton

"As a business owner, I put big money into sales and marketing without ever really knowing what results I was going to get. Tired of this ambiguity, I decided to create a new kind of sales support company: one that provides a guarantee.

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